From the Pharaohs to the Present Day: The Fascinating World of Hair Extensions.
Anyone who thinks that hair extensions are a modern Hollywood invention is mistaken. The desire for full, long hair is as old as humanity itself. At Rovia Hair, we see ourselves not just as retailers, but as guardians of this long tradition of beauty and elegance.
A Look Back in History: Where It All Began
As far back as ancient Egypt, around 3400 B.C., extensions were an absolute status symbol. Both women and men used braided human hair or dyed sheep’s wool to lengthen their hair. These were secured with beeswax or resin, a very early albeit sticky form of today’s bonding techniques.
Did you know that in ancient Egypt, people even used the color of their extensions to indicate social rank? The brighter the blue or gold in the braids, the higher the status at court an early precursor to our modern-day desire for individual expression.
In the 18th century, the trend for elaborate wigs reached its peak at the French court. But the modern era of hair extensions, as we celebrate it today at Rovia Hair, didn’t begin until the 1980s. It was then that methods were developed that made it possible to wear hair longer and integrate it in a more natural-looking way.
“Even Cleopatra knew: Hair is a woman’s crown.”
Today, the technology has advanced so far that at Rovia Hair we speak of the “art of invisible extensions.” It is no longer just about length, but about identity, self-confidence, and an uncompromising commitment to the quality of the raw hair.
